Social Media & Marketing.
A compilation of some selected content that I have produced in the past year to showcase variety and creative thinking utilising brand guidelines or introducing a new one when needed.
Email Newsletter
Also known as EDM, this design has earned me successful recognition from the Company manager and Creative Studio managers for my creative outcome while improving the company’s newsletter to a more trendy style.
In addition to developing the concept for the email’s body and footer, I also designed the header animation - simple, but effective.
Homepage Banners
Promotional banners designed for the shopping website portal that customers and sales representatives can access. It reflects designs used for the already existing ranges of seasonal products.
Social Media Content
Please note
Most of the content produced and showcased here was designed for clients with a stabilised visual identity and guidelines. My role was to produce and design social media posts based on content and script already provided and by following each design guideline to maintain consistency across their social media channels. Some of the content may have been modified or adapted - such as the removal of branding elements - in order to suit the purpose of this portfolio.
Mass Market
A smaller part of the same shopping centre that is more focused on groceries and essentials stores, food court and services. Designed for a mass-market target audience while keeping a friendly and informative content approach.
Playful
The client is a shopping centre that rebranded all their platforms to a more playful and family-friendly tone and to attract more engagement through their social media.
Corporate
Informative content to engage with the community while keeping it professional and formal look & feel.
While the top designs were purposed to consolidate a new brand identity previously designed with the same agency, the bottom one did not have one yet - these were part of a proposal design tailored for the business and to refresh their marketing presence.